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Honda Type R story: Road to the red zone

The book tells the story of the Type R brand; cars made for those passionate about the thrill of driving.

The book is available worldwide, the shipping costs are the same, 12 € for all countries (except France).

We begin in a small village at the foot of Mt Fuji to retrace the life of a little boy that didn’t think like the others, and who created – a few years later – a giant of the automotive industry: The Honda Motor Company.

Through his exceptional success story, we’ll discover the advent of the sportiest Honda cars; from the first NSX to the 2015 Civic Type R.

With anecdotes, exclusive photographs, interviews, technical specifications and a unique insight from an enthusiast’s perspective, I will guarantee that this will be an invigorating read.

The book is an illuminating narrative, written by enthusiasts, for enthusiasts who see cars as an object of pleasure, and not just as a means of getting from A to B.

Below is an unfinished extract from the book. The book’s content will be dual language, English & French.

To preorder the new book, please visit the following URL:

http://www.ulule.com/type-r-livre/

What are the funds for?

I don’t have a publishing house working with me on this project as they’re not crazy enough! I’m doing this with small team.To understand the book to a degree where I would want to buy it, I knew I needed to be surrounded by people who are as passionate as I am. There are now thirteen people working on it!

It’s been a risk to personally bear all of the operating costs (design, graphics, correction, translation, linguist & travel).

With almost 18,000 Euros invested in the project so far, if I do not acquire enough orders to print the book, the team will be paid as agreed.

The justification of the crowdfunding is to make sure the printing of the book happens.

I have chosen to use a well known European printer (Escourbiac), who can offer the best type of materials to make sure the book has the quality feel it deserves.

During discussions on the French forums, a final price of €45 Euros was agreed for European orders (excluding delivery).

For us to achieve this price point, an initial order of 500 books would have to be placed. The book would not make the project a profit until around 950 orders have been placed.

This project is something I care about deeply and therefore I propose to you (on Ulule only) that the price to acquire the book will have a special price of €39 (excluding delivery) for European orders.

If the orders of the book exceed 1000 units, then instead of giving you back some Euro’s, I will be offering additional content, which will be obtained from a trip to Japan in the near future, and I promise you will not be disappointed.

If the campaign is successful, and I truly hope it is, I will be offering a financial bonus to my team for all of the hard work that I have asked of them for the duration of this project. If it doesn’t work, I’ll offer you a new campaign with a lower goal but with a higher price.

I am pleased to introduce to you my wonderful team.
 

About the project owner

Lionel Lucas, 32 years old.In addition to my daily career as a civil engineer, I’ve  also been a blogger the French website Caradisiac since 2006.With regards Type R’s, I think I loved them from the moment I knew they existed.

When Honda stopped selling the Type R in Europe in 2010, I had the thought to begin writing this book, and to celebrate the planned return of the Type R brand to Europe, I started this project just over a year ago.

I have to honest and say that this book provides a certain element of therapy for me. After many years of driving iconic cars such as Peugeot Rallye’s, Clio Cups and Civic Type R’s, I almost lost my licence, and realising that I had paid out more than €2500 euros in fines, I took a moment of reflection and purchased a hybrid car.

I must admit that my behaviour during this period changed. I believe that we can take pleasure in driving on the road whilst being completely responsible. There is a time for everything.

For me it is a matter of balance, self control and responsibility.

The sheer thrill of driving is something that we must relish in those exceptional moments, and through the reading of this book, I really hope I can share this philosophy with you.

29th January 2016 Journal, Media, Press Releases, Uncategorized

Tuners give new twist on Civic Type R at Tokyo Auto Salon.

  • Japanese tuning houses Mugen and Modulo unveil their vision of Civic Type R at Tokyo Auto Salon
  • Tokyo Auto Salon is the world’s largest customised automobile show
  • Other Honda vehicles to feature include several versions of S660 roadster
  • Honda Racing to exhibit Super GT500 NSX CONCEPT-GT
  • Tokyo Auto Salon open to the public from 15-17 January

Amongst the concepts and special editions at the Tokyo Auto Salon 2016, tuners have turned their attention to the new Civic Type R to give their unique twist on the race car for the road.

The event is the world’s largest customised automobile show, with thousands attending to see radical versions of some of the best-selling cars in Japan and globally.

Mugen Civic Type R concept
Famous for making many adaptations of best-selling Honda models, tuning house Mugen has taken the new Civic Type R (recently launched for sale in Japan) and added even more aggressive body styling to the package.

The concept adds a revised front bumper with contrasting black parts around the lip and wheel arches. The black theme is continued through the rest of the car, with side and rear skirts giving an aggressive on road stance. The standard rear spoiler is replaced by a lighter, race car inspired design, again finished in black.

Modulo Civic Type R
Modulo have taken the standard Type R design, and added a revised body kit, with flared side skirts. The standard fuel filler cap has been replaced with one of a different design, while red body colour accents are used on the wing mirror covers and the sides of the rear spoiler.

Honda Racing at Tokyo Auto Salon
Honda Racing will exhibit a range of its challengers from 2015, including the McLaren-Honda MP4-30, the Super GT GT500 NSX CONCEPT-GT and Honda’s entry in the Japanese Super Formula series.

Other Honda exhibits at Tokyo Auto Salon

Modulo
STEP WGN Modulo Concept
Modulo S660 Study Model
Modulo S660 Drago Modulo Special Model
N-ONE Modulo X
N-BOX Modulo X
N-WGN Daily Luxe Collection + E500
Modulo FIT
Mugen
Mugen S660
Honda S660 MUGEN RA Prototype
Mugen STEP WGN Spada
Mugen Vezel

Honda Civic Type R Mugen

Honda Mugen S660

Honda NSX Super GT Concept.

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